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CHARLOTTE, NC - MAY 25: Brantley Gilbert performs prior to the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 25, 2014 in Charlotte, North Carolina. (Photo by Will Schneekloth/Getty Images)

Brantley Gilbert‘s record label is sponsoring this year’s Brickyard 400 at Indianapolis Motor Speedway and they’ve named it after Brantley himself.

The Brantley Gilbert Big Machine Label Group Brickyard 400 happens July 23 and Brantley is set to perform during pre-race festivities. “We have enjoyed a long-standing relationship with Big Machine, and we’re thrilled to see that expand through this very unique entitlement sponsorship,” Speedway President J. Douglas Boles. “This partnership will bring a big-name artist our fans know and love to IMS, enhancing what already is one of NASCAR’s marquee event weekends.”

BMLG CEO Scott Borchetta has long been a racing fan and the company has sponsored a variety of similar events in the past. “Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands,” he says.

The sponsorship comes as Brantley enjoys some pretty big successes. His The Devil Don’t Sleep album reached No. 1 earlier this year, his second consecutive album to do so. He’s currently headlining the Devil Don’t Sleep Tour, which has upcoming stops in North Carolina, Georgia, New Jersey, New Hampshire and Wyoming. See a complete list of dates here. Find info on Brantley’s Brickyard-related appearances here.

 

Teddy McDonald is a fun-lovin’ country music fan man living in Nashville, Tennessee.