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The most famous top-hat-and-monocle-wearing peanut has apparently died… according to the company he has iconically been a spokesnut for for years. In a statement, Planters says “It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut.”

And people have taken to social media to pay their respects – including another iconic spokesperson, Mr. Clean:

Surely this will lead to some sort of Superbowl commercial so keep your eyes peeled. But until then #RIPeanut, Mr. Peanut. Had we ever met in person I definitely would have tried to eat you.