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Carolyn Kruse

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NASHVILLE, TN - NOVEMBER 06: Luke Bryan performs on ABC's "Good Morning America" outside of the Bridgestone Arena ahead of the CMA Awards on November 6, 2013 in Nashville, Tennessee. (Photo by Marianna Massey/Getty Images)

He sings about it and he drinks it… Why not brand it!

Luke Bryan announced via Instagram this morning that he now has his own brand of beer, Two Lane American Golden Lager

Excited to announce my latest collaboration. @twolanebrewing #twolanelager

7,857 Likes, 185 Comments - Luke Bryan Official (@lukebryan) on Instagram: "Excited to announce my latest collaboration. @twolanebrewing #twolanelager"

 

Everybody is diving into the booze business. It seems like a natural extension for many of our favorite country artists. Florida Georgia Line has their Old Camp Whiskey, Blake has his vodka, Smithworks, Little Big Town has their Four Cellars Wine, Cole Swindell has his moonshine, Sugarlands Shine, Zac Brown Band has their Z Alexander Brown, George Strait has his tequila, Codigo, and one of the first to jump into the booze biz, Toby Keith has his Wild Shot Mezcal!

Why not Luke? And looks like we need a beer in the mix of country singers with adult beverage brands! So bring it on Luke!

 

Luke, one of country music’s most successful artists, has partnered with Constellation brands who make Corona, among other brands, for the launch of his Two Lanes Lager. Bryan shared, “Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer. For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”

Luke Bryan - Drink A Beer (Official Music Video)

Purchase Luke Bryan's latest music: http://umgn.us/lukebryanpurchase Stream the latest from Luke Bryan: http://umgn.us/lukebryanstream Sign up to receive email updates from Luke Bryan:http://umgn.us/lukebryanupdates Website: http://www.lukebryan.com/ Facebook: https://www.facebook.com/lukebryan Instagram: https://www.instagram.com/lukebryan Twitter: https://twitter.com/LukeBryanOnline #LukeBryan #DrinkABeer #vevo #country #OfficialMusicVideo

 

That’s the good news. The bad news is it won’t be available here… yet! According to a press release, Two Lane American Golden Lager will initially be available March 2 in the following states:  Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia.

Holding out hope. So, in the meantime… “So I’m gonna sit right here, on the edge of this pier, watch the sunset disappear”… and wait to drink a Luke Beer!

 

 

Carolyn Kruse Country 102.5 midday personality 9am-2pm Boston