He sings about it and he drinks it… Why not brand it!
Luke Bryan announced via Instagram this morning that he now has his own brand of beer, Two Lane American Golden Lager
Everybody is diving into the booze business. It seems like a natural extension for many of our favorite country artists. Florida Georgia Line has their Old Camp Whiskey, Blake has his vodka, Smithworks, Little Big Town has their Four Cellars Wine, Cole Swindell has his moonshine, Sugarlands Shine, Zac Brown Band has their Z Alexander Brown, George Strait has his tequila, Codigo, and one of the first to jump into the booze biz, Toby Keith has his Wild Shot Mezcal!
Why not Luke? And looks like we need a beer in the mix of country singers with adult beverage brands! So bring it on Luke!
Luke, one of country music’s most successful artists, has partnered with Constellation brands who make Corona, among other brands, for the launch of his Two Lanes Lager. Bryan shared, “Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer. For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”
That’s the good news. The bad news is it won’t be available here… yet! According to a press release, Two Lane American Golden Lager will initially be available March 2 in the following states: Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia.
Holding out hope. So, in the meantime… “So I’m gonna sit right here, on the edge of this pier, watch the sunset disappear”… and wait to drink a Luke Beer!