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Jon Pardi premiered his official music video for “Ain’t Always The Cowboy” today (6/16) on YouTube.

Pardi says, “I feel like the topic of the song hasn’t been written about in this way, and I love songs that approach things differently and offer fresh perspectives.”

Jon Pardi - Ain't Always The Cowboy (Official Music Video)

The official music video for Jon Pardi's Ain't Always The Cowboy. Subscribe to this channel: Watch more official videos fro...

Directed by Carlos Ruiz, the video highlights Pardi’s love of the West and barrel racing, while turning the tables on the typical romantic narrative. “Ain’t Always The Cowboy” is the second-highest streamed song off his ACM nominated album Heartache Medication.

The song is currently in the Top 30 at Country radio and has garnered nearly 50 Million streams to date.

“Ain’t Always The Cowboy” was co-written by Josh Thompson and Brandon Kinney.