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I think the Whatchamacallit is a very underestimated candy bar. Crispy, peanut buttery, chocolaty, caramel-ly? Mmm mmm… Well the makers of Whatchamacallit are back with a brand new candy creation and they want you’re help naming it!

The candy bar will be the first release under the Whatchamacallit moniker in over 10 years and will feature layers of chocolate rice crisps and peanut butter crème and covered in chocolate. Whatchamacallit is made by Hershey’s. If you’d like to submit a name to be considered just post it on Twitter or Instagram with the hashtag whatchamacallit and hashtag contest, along with tagging @whatchamacallit on Twitter or @whatchamacallit_bar on Instagram.

If your name is selected you win $5,000 and a year’s supply of the new chocolate bar. Plus you’ll feel like Willy Wonka every time you see your name on the bar’s packaging every time you enter the candy aisle. You have through June 15th to enter so get brainstorming!