Bed Bath & Beyond Scaling Back on 20% Off Coupons
We’ve ALL gotten these in the mail over the years, but now Bed Bath & Beyond are looking to send out fewer 20% off coupons in the near future.
Talking with investors, the company revealed that the coupons were seen as a way of having an “over-reliance on the coupon.”
It was also explained that younger customers don’t use the coupons as often and that the coupon and many of their promotions were deemed “ineffective.”
Even though the company plans to send less coupons out, there will still be some sent out on occasion.
“Coupons are part of our DNA and will continue to be a key part of the mix in the future, but we also know that many of our shoppers want to save in different ways,” Bed Bath & Beyond Chief Brand Officer Cindy Davis said to Fox Business.
