Changin’ It Up: Pringles Gets New Look
For the first time in 20 years, the Pringles mascot is getting a makeover.
Don’t stress though, Mr. Pringle will still be sporting the ‘stache.
“We spent the last two years in research and design to create a modern look for the cans and Mr. P’s style that reflects the bold flavor in every Pringles crisp and stack,” said Gareth Maguire, senior director of marketing for Pringles.
“While the look may be new on the outside, I’m proud to say that it doesn’t change the irresistible taste that’s always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite.
The refreshed logo and brand design are featured on Pringles’ new Scorchin’ line arriving in stores and online in December.
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