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Human Interest Stories

It’s just a few days after Easter and it looks like the Easter candy “Peeps” is going to get an animated movie starring the lovable, sugary chicks and bunnies.

Deadline reports that The Mauritanian producers Christine and Mark Holder have acquired the film/TV rights, with the feature billed as being in the spirit of Trolls-meets-Smurfs.

The story will follow a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania.

Keith Domalewski, Director of Marketing & Consumer Engagement said, “Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly recognizable shapes and fan-favorite marshmallow taste, making them the perfect characters to bring to life on the big screen.”

He added, “We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their ‘Peepsonality’ in new ways.”

Bethlehem, PA-based candy company Just Born Inc. produces two billion Peeps treats annually and has a large and rapidly growing line of Peeps-themed merchandise.