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Joe Exotic may be behind bars but that’s not stopping him from making money… through marijuana. He’s launching his own cannabis line in conjunction with Tango Hotel Charlie Group, LLC and Cannaxxs LTD. The brand will be called “Joe Exotic Cannabis.”

He says he’s launched the brand with the hope of helping people and cats. He wants to help those who would benefit from cannabis to relieve their pain and a portion of the money made will go toward tiger care.

Currently his line of products is slated to be sold in dispensaries in California, Oklahoma, and Colorado.