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Sales of Campbell’s Soup exploded in 2020 during the pandemic and now 2021 is seeing the brands first design overhaul in 50 years. In an Instagram post Campbell’s says of the new cans: “It’s the same Campbell’s you know, like you’ve never seen before!” Meanwhile I look at it and think, “what changed?” But that’s ok, the old Campbell’s cans were a gigantic part of my childhood and I’d be sad if they updated the look too extremely I guess.

The new cans are rolling out on store shelves and online as we type/read.