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Is this brilliant marketing, straight-up madness, or a touch of both? Pabst Blue Ribbon wants to pay you to put ads up promoting their products in your home.

They’re calling it “In Home Advertising” and they’ll pay you to put PBR products in your home – things like shower curtains, table cloths, refrigerator stickers, and more.

Would you be willing to turn the interior of your home into a PBR pop-up ad? If so, you could get paid. Once your house is set up with the PBR branded merch, you take a photo and send it in and in turn PBR will cut you a check.

Here’s more: