This isn’t your grandma’s Butterball Hotline! The largest turkey producer in the country is going even more social this year.
After assisting an influx of first-time hosts in 2020, the Butterball Turkey Talk-Line Taste Kitchen was developed to help hosts of all levels find the inspiration they need to pull off a successful Thanksgiving while giving them new vision for their menus.
Butterball’s Turkey Talk-Line experts have been busy testing the latest cooking trends, and this holiday season they’re taking to TikTok to share their favorites.
According to a recent survey conducted on behalf of Butterball, 83% of respondents said social media is a great place to get menu inspiration or recipes for Thanksgiving, and 73% have cooked or prepared food or a meal based on a viral food trend from a social media platform.
“Our Talk-Line experts are able to engage with this new generation of hosts on social media and inspire them to try something fresh and exciting, while giving them the confidence they need to be successful,” said Rebecca Welch, senior brand manager, seasonal business at Butterball.
“That way, they can spend less time worrying about cooking and more time enjoying the special moments of the holiday.”
Each recipe tested in the Butterball Turkey Talk-Line Taste Kitchen was inspired by popular food trends sweeping across social media. From waffling and air frying to adding kicks of spicy or zesty flavors through brines and rubs, the Butterball Turkey Talk-Line experts evaluated the trends—and will continue to do so throughout the holiday season—to bring home cooks the best options.
Visit Butterball.com to view the recipes and follow Butterball on TikTok, Instagram and Facebook to keep up with Taste Kitchen content leading up to Thanksgiving.