An Uncomfortably Nicer Boston Dreamed Up In A Sam Adams Beer Super Bowl Commercial
He’s baaaack… Your cousin from Boston! Only this time he’s living in some alternate Boston universe. A Boston that welcomes Yankees fans with open arms? It’s got to be a…

He's baaaack... Your cousin from Boston! Only this time he's living in some alternate Boston universe. A Boston that welcomes Yankees fans with open arms? It's got to be a dream. Or a nightmare.
It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett. Imagine a world where a Southie resident gives up a parking spot and Kevin Garnett is preaching love instead of trash talking. That happens in this funny commercial for the iconic Sam Adams Boston Lager Beer.
Take a look:
Sam Adams Boston Lager wanted to get the word out that the flagship beer is now a brighter, and "easy drinking: beer. Same original recipe, but now brewed using fewer steps in the filtration process. According to press release shared with boston.com: Your Cousin’s Brighter Boston was filmed in multiple Boston neighborhoods, using around 90 local crew and close to 50 Boston-area actors to bring the ad to life."
Let's look back at some of last year's favorite Super Bowl commercials:
The most-watched television event of the year means the funniest, most creative and star-studded commercials keep us glued to our couches. See our favorites from the big game below!
13. High Stakes
Ted Lasso’s Hannah Waddingham graced our eyes once again with her fierce, elegant beauty while gambling in this commercial for e-commerce brand Rakuten.
12. Lays
Paul Rudd and Seth Rogen take a literal trip down memory lane on Seth’s big day -- from their scary stalker kidnapping experience to a haunted house experience that led him to his beautiful bride.
11. Stuck In
Imagine living your life with your arm stuck in a Pringles can… Doesn’t seem so bad, actually.
10. Land of Loud Flavors
Guy Fieri, aka the King of Flavor has made a very important announcement to his loyal subject of a new seltzer flavor.
9. Sally’s Seashells
Zendaya is a hot commodity and seeing her in this clever rendition of the nursery rhyme,”She Sells Sea Shells” was one of our favorite commercials of the night.
8. Thrill Driver
Eugene Levy with luscious locks?! We’re in love with seeing Eugene evoke his inner action star.
7. Old Friends, New Fun
Things get delightfully creepy when animatronics are involved in this VR commercial for Meta Quest.
6. The Joneses
Tommy Lee, Leslie and Rashida star as “The Joneses” in this Toyota commercial. At the very end, one more “Jones” makes it -- Nick Jonas, causing the other Joneses confusion.
5. Welcome to Superior Bowl
Steve Buscemi is the bowling attendant of this star-athlete bowl-off that has a big ‘Big Lebowski’ influence (Buscemi co-starred in that bowling-centric film).. As we see the likes of Peyton Manning, Jimmy Buttler, Brooks Koepka, Alex Morgan, and Nneka Ogwumike bowl for a strike, Serena Williams struts in to show everyone who the real GOAT is.
4. Zeus & Hera
Retiring from Mount Olympus to Palm Springs, Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
3. Dr. Evil
Dr. Evil is up to no good once again! Well, he is actually up to some good -- but not for Scott.
2. Sopranos Chevy
Meadow Soprano (Jamie-Lynn Sigler) finally learns how to park in this meta nod to the Sopranos, even seeing AJ (Robert Iler) meet up with her for a bite to eat at Bahrs Landing.
1. FTX Larry David
Don’t be like Larry. As we witness Larry David in iconic moments in history, he turns down every great idea presented to him.