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Carolyn Kruse

An Uncomfortably Nicer Boston Dreamed Up In A Sam Adams Beer Super Bowl Commercial

Author Carolyn Kruse

He’s baaaack… Your cousin from Boston!  Only this time he’s living in some alternate Boston universe. A Boston that welcomes Yankees fans with open arms? It’s got to be a dream. Or a nightmare.

It’s the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett. Imagine a world where a Southie resident gives up a parking spot and Kevin Garnett is preaching love instead of trash talking. That happens in this funny commercial for the iconic Sam Adams Boston Lager Beer.

Take a look:

Sam Adams Boston Lager wanted to get the word out that the flagship beer is now  a brighter, and “easy drinking: beer. Same original recipe, but now brewed using fewer steps in the filtration process. According to press release shared with boston.com: Your Cousin’s Brighter Boston was filmed in multiple Boston neighborhoods, using around 90 local crew and close to 50 Boston-area actors to bring the ad to life.”

Let’s look back at some of last year’s favorite Super Bowl commercials:

Super Bowl 2022 Best Commercials Ranked

  • 13. High Stakes

    https://youtu.be/ft2aU_spYRo

    Ted Lasso’s Hannah Waddingham graced our eyes once again with her fierce, elegant beauty while gambling in this commercial for e-commerce brand Rakuten.

  • 12. Lays

    Paul Rudd and Seth Rogen take a literal trip down memory lane on Seth’s big day — from their scary stalker kidnapping experience to a haunted house experience that led him to his beautiful bride.

  • 11. Stuck In

    Imagine living your life with your arm stuck in a Pringles can… Doesn’t seem so bad, actually.

  • 10. Land of Loud Flavors

    Guy Fieri, aka the King of Flavor has made a very important announcement to his loyal subject of a new seltzer flavor.

  • 9. Sally’s Seashells

    Zendaya is a hot commodity and seeing her in this clever rendition of the nursery rhyme,”She Sells Sea Shells” was one of our favorite commercials of the night.

  • 8. Thrill Driver

    https://youtu.be/Bu56KAaIcac

    Eugene Levy with luscious locks?! We’re in love with seeing Eugene evoke his inner action star.

  • 7. Old Friends, New Fun

    https://youtu.be/LcmAlpIp3oM

    Things get delightfully creepy when animatronics are involved in this VR commercial for Meta Quest.

  • 6. The Joneses

    https://youtu.be/AtQIz5pkwwg

    Tommy Lee, Leslie and Rashida star as “The Joneses” in this Toyota commercial. At the very end, one more “Jones” makes it — Nick Jonas, causing the other Joneses confusion.

  • 5. Welcome to Superior Bowl

    Steve Buscemi is the bowling attendant of this star-athlete bowl-off that has a big ‘Big Lebowski’ influence (Buscemi co-starred in that bowling-centric film).. As we see the likes of Peyton Manning, Jimmy Buttler, Brooks Koepka, Alex Morgan, and Nneka Ogwumike bowl for a strike, Serena Williams struts in to show everyone who the real GOAT is.

  • 4. Zeus & Hera

    Retiring from Mount Olympus to Palm Springs, Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.

  • 3. Dr. Evil

    https://youtu.be/uEuEBT0TWQE

    Dr. Evil is up to no good once again! Well, he is actually up to some good — but not for Scott.

  • 2. Sopranos Chevy

    https://youtu.be/2bZYqFsU72Y

    Meadow Soprano (Jamie-Lynn Sigler) finally learns how to park in this meta nod to the Sopranos, even seeing AJ (Robert Iler) meet up with her for a bite to eat at Bahrs Landing.

  • 1. FTX Larry David

    https://youtu.be/Ut3m9OK1c7Y

    Don’t be like Larry. As we witness Larry David in iconic moments in history, he turns down every great idea presented to him.

 

 

 

Born and raised at Country 1025. Carolyn is a concert-lovin’ country music fan. Plus, an avid New England sports fan. Count Kruser in for standup comedy, movies, and cosmos, but family is #1 for her. Wife, mother of 2- plus Zoey the dog, unpaid cook, cleaner and organizer of chaos. Kruser likes to write about country music, New England lifestyle and trending topics.

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