New Target Membership Program Takes Aim At Amazon
None of us need an excuse to buy more things at Target. We’ve all experienced that feeling of going in for ONE thing, and coming out with a carriage full of things we absolutely don’t need. Or maybe that’s just me. Well, it’s about to get worse as your favorite is about to launch a new Target membership program.
First things first
Target has some big things coming, and the date you need to know is April 7th. That’s when Target will officially offer something new and exciting. The chair and CEO of Target, Brian Cornell said, “we’re making strategic investments that expand on our core strengths, further elevate our guest experience and deepen our connection to both current and new guests.” So what does that mean for you? Target’s Circle loyalty program is going to offer three new membership options. Here’s what you need to know.
The New Target Membership Program
There are three membership options for you to choose from.
- Target Circle will continue to offer their free-to-join membership. It’s the current membership that they’ve had since 2019 that offers personalized deals, member exclusives, and more. Deals will now automatically be applied at checkout. You can also earn Target Circle Rewards to get even more personalized deals.
- Target Circle Card is what has previously been known as Target RedCard. With the card, you get an extra 5% off every day, extra time to return items, free two-day shipping, and more.
- Target Circle 360 is the one everyone is talking about. Could be a game-changer for you, and a challenger to giant Amazon. If you sign up for this paid membership, you’ll get unlimited FREE same-day delivery on orders over $35 dollars. AND you can get it in as little as an hour. There are no deliver fees or markups either. There’s also access to preferred shoppers who can personalize the experience with Shipt Marketplace. They offer same-day delivery from over 100 retailers nationwide.
Bottom Line – how much?
Once you’re a Target Circle member, you’ll be able to purchase the Target Circle 360 membership. Starting on April 7th, new members will be able to purchase the membership for $49 dollars for the first year. This will only be offered through May 18th, so get on it fast. After that, it will be $99 dollars. Just to compare, an Amazon Prime membership costs $15 a month, or $139 a year. That includes free Amazon Video streaming, and other perks. And the Walmart Plus program is $12.95 a month or $98 a year.