McDonald’s Executive Responds To Fast Food Chains Price Hike Claims

Are rumors of “McFlation” at McDonald’s becoming greatly exaggerated? Well, a top McDonald’s executive just wrote an open letter to address these claims.

Joe Erlinger, president of McDonald’s USA, said in an open letter Wednesday that the average price of McDonald’s menu items is up around 40% since 2019. The breakdown comes in response to claims on social media that the fast-food company upped prices by more than 100%. 

“Recently, we have seen viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates. This is inaccurate,” Erlinger said.

“The average price of a Big Mac in the U.S. was $4.39 in 2019,” he said. “Despite a global pandemic and historic rises in supply chain costs, wages, and other inflationary pressures in the years that followed, the average cost is now $5.29. That’s an increase of 21% (not 100%).”

Erlinger's letter comes nearly a year after a McDonald's customer in Connecticut went viral on social media for posting about a Big Mac combo meal priced at $17.59.

People have been vocally airing their grievances online about fast food prices, but their discontent goes beyond mere complaints. Customers are tightening their wallets. Frustrated by the rising costs, diners are cutting back on how often they eat out and spending less when they do.

A recent survey conducted by LendingTree, an online loan marketplace, found that nearly 80% of Americans now consider fast food a “luxury” due to high prices.

McDonald's, with its pricey burgers, has become a symbol of these elevated fast food prices, and Erlinger is pushing back. Being perceived as overpriced could significantly damage both sales and the company's reputation. One of the appeals of McDonald's has always been its affordability.

In an effort to lure back cost-conscious consumers, the burger giant is reportedly considering the introduction of a $5 value meal for a limited period.

Earlier this month, Food & Wine revealed that McDonald’s plans to launch its $5 meal promotion by the end of June.

In his letter, Erlinger acknowledged the potential for a national $5 value meal.

“I fully expect the prices at your local McDonald’s to be an area of conversation and focus in the coming months,” he stated. “As it does, I hope you’ll see the programs we’re launching nationally and locally as meaningful to you.”

According to CNN, a recent statement from the National Owner’s Association, representing McDonald’s franchise operators, suggested that they are still debating whether to implement the promotion. The proposed deal would include chicken nuggets, fries, a soft drink, and either a McDouble or McChicken sandwich for $5.

Ever catch yourself secretly craving those comfort foods from your childhood? Eating habits are a fundamental aspect of our daily lives, reflecting our culture, upbringing, and personal preferences. It's natural for children to have unique and sometimes unconventional eating habits. But it’s interesting to know that there are adults who proudly embrace eating like children. Gravitating towards what some might call "childish meals.” These people, unapologetically, opt for the comforting and familiar flavors of childhood, turning to dishes that might make a Michelin-star chef raise an eyebrow.

One reason adults may adopt childlike eating habits is the comfort of familiarity. Many of us have fond memories of childhood meals and snacks, and for some, replicating these flavors can provide a sense of nostalgia and security. Whether indulging in a favorite cereal or enjoying a classic peanut butter and jelly sandwich, these comfort foods can offer a brief escape from the complexities of adult life.

In times of stress or challenges, these dishes offer a sense of security and ease, like a cozy blanket for the palate. The preparation and consumption of childish meals are straightforward and hassle-free.

After a demanding day, adults may go for dishes that require minimal effort and decision-making. Adulting can be overwhelming at times, with its responsibilities, stressors, and expectations. Eating like a child can serve as a temporary escape from these pressures. It's a way to rebel against the constraints of adulthood, if only for a moment. In a world that often demands seriousness and discipline, indulging in playful and carefree eating can be a form of self-care.

Interestingly, eating like a child can also be a social activity. It might serve as a bonding experience among friends or family members, creating a shared sense of nostalgia. This behavior can be especially prevalent at themed parties, where adults gather to relive their childhoods through food and games.

Food preferences are highly subjective. Some adults simply enjoy the taste and texture of these childhood dishes, regardless of any deeper motivations. Personal taste plays a significant role in meal choices.

Dishes like peanut butter and jelly sandwiches, mac 'n' cheese, or chicken tenders offer comfort, memories, and a connection to the past. So, when you see someone enjoying their favorite childhood meal, remember it's more than just food. It’s a reminder that simple joys are often the best.

Take a look at these go-to meals for adults who eat like children.

Gooey, cheesy, and served with a side of warm nostalgia, mac 'n' cheese has an enduring appeal for many adults. Its simplicity and comfort make it a beloved choice among those who eat like children. Plus, it's easy to make or dump out of a box into a pot.

The classic combination of creamy peanut butter and sweet jelly or jam between two slices of bread is a timeless favorite. It's a simple pleasure that resonates with adults seeking a taste of their carefree days. A sweet and nutty symphony that satisfies the kid in you with refined taste.

Crispy chicken tenders paired with seasoned fries provide a satisfying and familiar meal. Their widespread availability makes them a reliable choice for those moments when you're not sure what to order. This childhood classic still holds a special place in the hearts (and palates) of adults who appreciate its uncomplicated goodness.

Sloppy Joe's are messy and fun to eat. An explosion of ground beef, onions, peppers, and a tangy tomato sauce that's so messy, you'll need a bib (or a sense of adventure). Enjoy it piled high on a fresh brioche bun, and embrace the chaos as you bite into this wild and wonderfully messy delight.

Many adults grew up eating cereal as a staple breakfast or snack. It brings back fond memories of childhood mornings and simple, carefree times. Cereal is incredibly convenient. It requires minimal preparation too. Just pour it into a bowl, add milk, and you're good to go. This makes it an attractive option for busy adults. And it comes in a wide range of flavors and types, from sugary classics to healthier options.

Mini pizza bagels often bring back fond memories of childhood lunches or after-school snacks. Many adults have a nostalgic attachment to them, making them a comforting choice. The combination of soft bagels, savory sauce, gooey cheese, and toppings provides a delightful mix of textures and flavors that appeal to a wide range of tastes.