Massachusetts: New Pickleball Franchise Plans To Launch With 7 Locations
Former NFL Quarterback Drew Brees often gave a nod to Boston and his love of Ted Williams. In fact, Williams is why Brees wore #9. Now Brees is giving Massachusetts some love once again, but it’s in the form of pickleball. This Super Bowl champ has backed a new pickleball franchise called The Picklr, and they are set to launch in the Bay State soon.
While we are still awaiting the towns and exact locations where Picklr will be moving in, the company has stated seven locations are committed and coming soon.
In the meantime, let’s dig into what makes this pickleball establishment different. Here is what you have to look forward to.
What To Expect With This New Pickleball Franchise Experience
As you would expect, The Picklr is an indoor pickleball facility with multiple courts. They operate off a membership model similar to that of a gym or your local fitness center.
The Picklr describes themselves and their business model as “The fastest-growing club for the fastest-growing sport.” In fact, they are very transparent about all their expected business growth over the next two years. Looking at their franchise map, you can see that 275 locations across the country are committed.
In terms of actually playing the game, The Picklr offers members an all-encompassing pickleball experience. There’s unlimited play, tournaments, leagues to join, clinics, and member events. Each membership holder can also bring four guests to their club per month. Locker rooms and showers are also an amenity of every club.
As for Drew Brees, the Super Bowl champ has a long history in the franchise business and the sport of pickleball. Brees has shared via his social media handles how he’s played in the NOLA Picklefest. He’s also an owner of Walk-On’s restaurants, Smalls Sliders, and Jimmy John’s franchises. In fact, his world came together in an Instagram post-Brees shared in November when Jimmy John’s gifted Brees some customer pickleball gear.
Brees has also promoted the Picklr to his 1.7 million Instagram followers quite a bit lately. Recent posts this week show clips of Brees talking about Picklr expanding to the state of Indiana, a state Brees has ties to as a Purdue alumni.
Picklr also reported that if you are now intrigued by this business model and have a love of pickleball, they show 20 franchise territories are still available in Massachusetts.