About Us

WKLB-FM, known to listeners throughout New England as Country 102.5, has been Boston’s home for country music, local connection, and community spirit for decades. On air since May 1993, Country 102.5 has grown alongside the region it serves—bringing fans the music they love while remaining deeply rooted in the neighborhoods, causes, and conversations that matter most to Greater Boston.

At the heart of Country 102.5 is a commitment to giving back. The station maintains long-standing partnerships with organizations such as Project Bread and the Pan-Mass Challenge, along with numerous local nonprofits and community groups working to make a difference across New England. Through on-air campaigns, digital storytelling, live events, and grassroots fundraising efforts, Country 102.5 uses the power of radio to raise awareness, mobilize listeners, and support causes that strengthen the community.

WKLB stands at the forefront of the country radio industry, driving the growth of the genre while remaining deeply committed to cultivating new talent and engaging audiences beyond the airwaves. That leadership and impact have been recognized by the industry with multiple honors from both the Country Music Association (CMA) and the Academy of Country Music (ACM), including numerous Major Market Station of the Year nominations and a CMA win in 2012. Additional nominations and industry awards over the years reflect the station’s consistent excellence and influence in country radio.

That commitment is brought to life by a passionate team who believe radio should be personal, local, and impactful. Country 102.5 takes pride in delivering incredible country music, creating meaningful opportunities for artists, and using its platform to connect people—whether through a great song, a shared moment on the air, or a call to action that supports neighbors in need.

Proudly serving Boston and all of New England, Country 102.5 continues to bring together music, community, and purpose—every day.

Beasley Media Group (BMG), LLC is a leading multiplatform media company and a proud subsidiary of Beasley Broadcast Group, Inc. Serving audiences across the United States, BMG connects brands and consumers through innovative advertising and digital marketing solutions. With 55 radio properties in large- and medium-sized markets nationwide, Beasley Media Group stands as a trusted leader in audio technology, podcasting, eCommerce, and event marketing. 

To deliver top-quality entertainment, effective advertising results, and dedicated service to our listeners, advertisers, shareholders, and communities, all while fostering a respectful, collaborative, and innovative workplace for our employees. 

To be a forward-thinking media leader, continually evolving to provide engaging content and marketing solutions that empower audiences and advertisers alike. We aim to build inclusive communities and leverage technology to expand our influence well into the future. 

Founded in 1961 by George G. Beasley, the company began with a single radio station, WPYB-AM, in Benson, North Carolina. Through strategic growth and innovation, it expanded into major markets including Los Angeles, Philadelphia, Boston, and Detroit. George Beasley’s pioneering leadership and commitment to broadcast excellence paved the way for BMG to become a nationally recognized media powerhouse embracing emerging digital and audio platforms. 

Beasley Media Group fosters a culture of diversity, equity, and inclusion, leveraging the unique backgrounds and experiences of our employees to reflect the communities we serve. We are dedicated to meaningful public service initiatives and creating a welcoming environment for listeners, advertisers, and staff. 

3033 Riviera Drive, Suite 200 
Naples, FL 34103 
(239) 263-5000 
email@bbgi.com 

Learn more about our stations, digital services, and community impact at bbgi.com. 

Beasley Media Group is ready to partner with your brand to create compelling multimedia campaigns that inspire and engage. Contact us today to start your journey with a trusted media leader.