One singer might be a force, but five is a family. It’s impossible to deny: there’s just something about the power of a band, where songs form a bond thicker than blood. Which speaks to so many different corners of the music lover’s heart. That experience is at the core of LANCO-singer and lyricist Brandon Lancaster, Chandler Baldwin (bass guitar), Jared Hampton (keyboards), Tripp Howell (drums) and Eric Steedly (guitar) –and their version of modern country that’s fit for arenas but sounds equally sweet on the jukebox of a local honky tonk.

It’s a collective effort from five artists with solid southern roots that rocks and twangs equally, making songs like “Greatest Love Story,” their newest single, resonate like few others: one part classic, one part cutting edge and completely honest.

“A song like ‘Greatest Love Story’ defines the reason we are in country music,” says Lancaster. “We all relate to it. Anyone who knows about finding love or losing love, there is a piece of their story in the song. We’ve already seen how much it impacts people, and it means the world.”

LANCO is short for the band’s original name,”Lancaster & Company,” which was meant to not only include each other, but each and every fan connects to their songs. “There is a culture to LANCO,”says Hampton. “We do this because we love country music, but also because everything we feel and sing about, someone else does too. That’s the biggest power there is.” “It’s just five guys,” adds Lancaster, “being as honest as we can be.”