1. You can GET PAID to park!
Marc Bertrand: We’re getting ready, obviously, for the the true reveal of all the stadium upgrades that have happened over the course of the last year plus. So what should people expect if they haven’t been to the stadium since all this work started and they’re getting ready to go to the game on Sunday?
Jim Nolan: Yeah. I mean, there’s quite a few layers to it. First, I guess I would start with parking. So new for this year, parking is free for all patrons who come and park in Gillette Stadium lot. So when people are coming down, if they park in P10 or P11, they pay nothing, they drive in. The rationale behind that is one of our biggest pinch points used to be gates and getting in, but we solved that with technology over the past two years. But traffic has always been an issue on Route one and by making the lots free, we take out the biggest pinch point. So you don’t have to stop at a parking booth to pay. You drive right into the lot and for the past couple of seasons, we’ve had a free option if you stayed for an hour and 15 minutes post-game. So obviously, if parking’s free for everyone, there’s no value to that. So what we did is we enhanced that program and we’ll now pay you to park. So we’ll be the only venue in the country where someone can get paid to park their car. So specifically, if you park in this lot, you wait one hour and 15 minutes before you leave, and when you arrive, we give you a $50 visa gift card that’s usable anywhere Visa is accepted. You know, so if someone used it for, you know, all ten games, when we have ten home games, you know, it’s a $500 value to the customer. But for everyone else, with people who park there, it’s less cars that are trying to get on the road immediately after the game. So, you know, we think we can improve the experience for all through each of these measures. So that’s something new that everyone will see when they come down here.