Scary, sexy, funny, creative…your choices of Halloween costumes are pretty much endless. One year I saw a woman dressed in a negligee with cardboard table attached to her hip that had a wine glass taped to it and men’s watch on it. She was a one night stand. Clever, huh? But let’s talk about what is popular this year. According to a recent study, here are the most popular Halloween costumes of 2023 in Massachusetts and every New England state.
The study comes from GetCenturyLink.com. It’s an internet service provider, and they gathered information from a variety of sources. As shared in Boston.com, the research included noticeable trends from sources like Variety, HalloweenCostumes.com, PopSugar, The New York Post and DIY articles and threads. As happens every year, pop culture characters sneak into the costume mix. And this year, you probably know all too well at least one or two celebrities who made the costume cut for popularity.
A Map of Trends
The study included a fun, full map of the United States and the top trending costumes in each state!
You likely guessed Barbie was a big one this year. But, let’s not forget Ken. He’s a sensitive guy. Still holding strong in Mississippi is the always popular Elvis costume. Although, you would think he would be popular in his home state of Tennessee. Wednesday Addams is another pop culture character that continues to trend. South Dakota is all about Wednesday. Of course, Florida is all about their pirate costumes. It’s fun to see which costumes are tops in all the different states.
This study showed that cat costumes are the most searched, across the country this year. 12 states googled them more than any other. Coming in 2nd, with massive searches in 10 states were fairy costumes. GetCenturyLink.com “analyzed their search volume and relative popularity by state using Semrush and Google Trends.” And here are your results of the most popular Halloween costumes of 2023 in Massachusetts and every New England state!