Human Interest Stories

Human Interest Stories

Human Interest Stories

On Sunday, Twitter’s blue bird symbol began to disappear as the company rebranded and adopted a new identity: the company will simply be known as X.

This transformation is the most recent modification overseen by billionaire owner Elon Musk, who resigned as CEO a month ago but continues to hold a significant position in the company.

A few hours after the rebrand, Musk made subtle references to the change among his other posts and replies on Twitter. He tweeted phrases like “Deus X” and responded to other users discussing the topic. During a Twitter Spaces session titled “No one talk until we summon Elon Musk,” he remained silent for nearly an hour before unmuting himself to confirm that Twitter’s logo would be changed the following day, humorously mentioning, “We’re cutting the Twitter logo from the building with blowtorches.”

CEO Linda Yaccarino revealed on Sunday that X is committed to leveraging AI to expand the platform’s features. Alongside the logo update, X has ambitious plans to venture into online banking, video messaging, and other related fields.

“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more,” tweeted Yaccarino.

As of now, X represents the reimagined version of Twitter, but the company announced on Sunday its intentions to become a one-stop destination for various online requirements of its users. Last year, the idea was expressed by Musk a few days after acquiring Twitter in October. “Purchasing Twitter will accelerate the creation of X, the all-encompassing app,” Musk tweeted.

Here are three things to know about Twitter’s rebrand to X

  • The X Logo

    Regarding the new logo’s appearance, Musk showcased a GIF provided by Sawyer Merritt, a Twitter user who offered the logo initially used for his now-discontinued podcast. Musk later revealed that he would opt for a “minimalist art deco” logo but might make further adjustments to enhance it. Twitter CEO Linda Yaccarino also shared the logo, expressing excitement with the statement “X is here! Let’s do this.” The logo is now being used as Musk’s profile picture.

     

  • Why the letter X?

    For over two decades, the letter “X” has been an integral part of Musk’s ventures. X.com was the initial name for Paypal, while it features prominently in SpaceX, the Tesla SUV model, X.Ai, and even his child’s name, X Æ A-12. Musk has previously expressed his vision to transform Twitter into “X, the everything app.” Finally, he is taking action with the X.com domain he reacquired from Paypal in 2017.

  • Why the rebrand?

    Last month, Yaccarino stepped up as CEO, standing right beside Musk, who’s still the big boss as executive chairman and chief tech officer. He’s also the CEO of SpaceX. But things haven’t been going so smoothly for the company. Musk tweeted that they’ve lost 50% of their ad revenue, and the cash flow isn’t looking great either. The problem is Twitter used to make most of its money from ads, but lots of big companies pulled out because of reports involving explicit and hateful content going around the platform.

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