Human Interest Stories

NEW YORK - FEBRUARY 28: A basket of chocolate rests on a counter at the MarieBelle store February 28, 2006 in New York City. A study conducted at Wageningen University in the Netherlands indicated men who ate the equivalent of one-third of a chocolate bar every day had lower blood pressure and a reduced risk of death.

When you think of chocolate, you probably think of the same brown color. Well, thanks to one company, the color of your favorite sweet treat is changing.

The pink colored treat is called “millennial pink chocolate” and was created by mega cocoa processors Barry Callebaut AG. According to Business Insider, this “the newest natural chocolate variety since the creation of white chocolate 80 years ago by Nestle.”


The company describes their chocolate as “ruby” which comes from the name of the cocoa bean used. The fruit itself has a red color which helps to give the candy a pink coloring. Allegedly, ruby chocolate is rather tasty. Instead of that rich chocolate flavor you’d receive once biting into a traditional candy bar, the ruby cocoa would give you a subtle taste of berries.

CEO of the company, Antoine de Saint-Affrique told Bloomberg that “it’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate”.


Not only is creating a new type of chocolate a major accomplishment for Barry Callebaut AG, but they managed to make this concoction without any additives. So, essentially, what you taste is the cocoa fruit itself. No red dye is used in the mixture. It’s all real and is very delicious!

This pink colored chocolate comes at a perfect time where Rosé is currently king!


Wondering where you could taste this colorful chocolate? As of right now, the company will only be selling their good in Shanghai, China. There’s not word on if they will be spreading the love to the United States. We are sure if the sales are high in the area, Barry Callebaut AG will add it to other countries.

Maybe if we are all really good this upcoming year, we’ll be able to get the wish of pink chocolate. Well, fingers crossed.


Sarah is a Hufflepuff living in NYC. When she is not traveling or talking to random animals, she is working as a script writer. Tweet her at @lumpyspacederp 

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