Earth The Effort
In homage to Earth Month, we’re taking a moment to shine the spotlight on INIKA Organic. We spoke with Regis Haberkorn, INIKA Organic USA President of Sales & Marketing, and the earth-friendly products that make INIKA Organic unique.
1. Please tell us about the INIKA Organic philosophy.
INIKA Organic is more than just another brand jumping onto the trend towards a “green lifestyle.” It has been our core mission from the very beginning.
INIKA Organic was created in Australia in 2006. Born out of a need to detoxify makeup kits everywhere and with a dream of a chemical-free world, INIKA Organic has become the go-to makeup brand for health-conscious consumers around the world. INIKA Organic represents purity and performance, without compromise.
Proof points of our dedication to sustainability include:
- INIKA Organic Products are formulated, developed and manufactured with the highest sustainability standards in the beauty industry.
- INIKA’s Natural cosmetics are manufactured using natural and organic raw materials that are fundamentally safer to both the human body and the environment.
- 95% of the vegetable raw materials used in INIKA’s certified natural cosmetics come from organic farms. Organic farming has significant advantages – it doesn’t permit the use of synthetic pesticides, fungicides and herbicides, which have a negative impact on the environment and human health.
- Production of INIKA‘s natural cosmetics is cleaner and more eco-friendly. Even products used for cleaning, disinfection and sanitation are natural and certified – that’s how we can reduce the amount of chemicals that end up in waste water.
- Naturally derived ingredients degrade in nature rapidly, thus natural cosmetics help to reduce the pollution of water bodies and environment.
- INIKA cosmetics are formulated and manufactured without any genetically modified organisms, nanoparticles and irradiation of raw materials (risks related to the genetically modified plants include having an adverse effect on the environment and living organisms).
- Even our selected cardboard and paper packaging is environmentally friendly to avoid processing methods that reduce the options for recycling and biodegradation (such as lamination or transparent windows). The packaging construction is designed to consume less paper.
- 100% of our tubes, jars and bottles are recyclable, and we encourage our customers to sort waste, reuse and recycle.
2. You’ve won many awards, please share a few highlights.
Since our launch in the U.S. one year ago we have received recognition and awards from some of the most respected publications and journalists in the beauty and lifestyle space with our new Long Lash Vegan Mascara most recently named Best Natural Mascara by GLAMOUR magazine. Other awards in the U.S. include Prevention, TOTAL BEAUTY, Yoga Journal, Delicious Living and more.
We also just found out that 24 of our products made it to the next round of the ALLURE Best of Beauty Awards. Fingers crossed!
3. Why is Earth Month important to INIKA Organic?
To us truly every month is Earth Month as we continue to follow the INIKA mission to be the cleanest, purist maker of products that are good for the planet and people. Earth Month is significant in that it reminds people how important it is to take measures to protect and preserve the environment for future generations. Personally as the father of two young children I’m proud to represent a brand that contributes to my children’s future health and well-being.
4.What are a few of your favorite INKIA Organic products?
So many to choose from – obviously our Long Lash Vegan Mascara is quickly becoming a cult favorite among clean beauty lovers. Our BB Creams, baked foundations, powders and lip glazes are also very popular among professional makeup artists and consumers as well as all our great products for contouring and highlights: Baked Bronzer and Illuminisors!
We looked into more natural and organic brands for Earth Month:
Bel Essence uses the nutritional properties of plant oils to deliver their healing properties to skin and hair. One of their new launches include the All-Natural Anti-aging, Anti-Wrinkle Eye Lifting and Firming Serum, which contains natural oils (such as Almond and Grapeseed oils) effective to smooth, firm and brighten the delicate skin around the eye. The other new launch is the 100% All-Natural Detoxifying and Deep Pore Cleansing Mask. The mask features Kaolin clay, Dead Sea Clay, Activated Natural Charcoal and more to deeply clean, gently exfoliate, and absorb oil. (Available at belessence.com/)
The LASHFOOD Phyto-Medic Lash Enhancer is the world’s first and only Eco-Certified lash enhancing serum. Their patented Phyto-Medic Complex delivers nutrients to feed lashes with herbal extracts clinically proven to prevent hair loss and trigger lash regrowth. The Conditioning Collagen Lash Primer contains lash extending and thickening microfibers to instantly stretch and extend the look of lashes and collagen to boost volume. (Available at lashfood.com)
FarmHouse Fresh introduces two new launches. The Pedi Delight is a mini-sized travel-friendly trio featuring minis of their best selling honey-themed products to exfoliate and hydrate while on the go. The Pedi Delight includes the Honey Lavender Sea Salt Scrub, Honey Heel Glaze, and Honey-Chai Steeped Milk Lotion (all 95-97% natural). The Sweet Tea Shea Butter hand and body creams are 97% natural and vegan. The peach and white-tea scent is the first to feature their new heirloom cucumber extract, which is grown on the FarmHouse Fresh ranch. They improve skin’s elasticity and moisture retention with ingredients such as shea and cocoa butter, jojoba seed oil, soybean oil, and aloe. (Available at farmhousefreshgoods.com)
Available in April, the new G.M. Collin Essential Infusion Dry Oil is a light, textured dry oil that moisturizes and helps prevent signs of aging. Phyto-lipids help protect the skin’s moisture barrier. Developed for all skin types, the formula features 99% natural ingredients, including responsibly sourced argan oil, buritioil, and more. It’s also cruelty-free. (Available at gmcollin.com)
jane iredale, known for her natural and mineral cosmetics and skin care, presents a few newbies available in April as well. The Snap Happy Makeup Kit is a three-tiered compact featuring a trio of universally flattering shades of matte finishing powder, shimmery blush, and mix and match eye shadows. The Lip Fixation Lip Stain/Gloss in Content is a matte pink, nude and clear shimmer duo for double-duty beauty. And the Emerald and Sapphire Mystikol Powdered Eyeliner is a soft emerald green and sapphire blue powdered liners that define eyes with a snap-in brush for fine lines or dramatic smoke. (Available at janeiredale.com)
Dr. Teal’s has some recent additions to their bath and body collection. Dr. Teal’s Activated Charcoal & Black Lava Epsom Salt Soaking Solution, Foaming Bath and Body Wash harness the benefits of activated charcoal to draw bacteria, toxins, and dirt to the surface and deeply cleanse the skin. The new Body Lotion uses the benefits of aromatherapy along with delivering deep moisture to the skin with a rich blend of cocoa butter, shea butter, and Vitamin E. (Available at Walmart)
