From the restaurant business to television, and now the booze business…The popular host of TV’s Bar Rescue is on a mission to fill your glass with bourbon; his bourbon. The entrepreneur, who “rescues” bars and restaurants from failure with a firm hand and a loud voice, came to town last night. Jon Taffer of TV’s Bar Rescue brought his own bourbon to Boston. Jon was there, among media, at The Grand in Boston for a tasting of his new Taffer’s Brown Butter Bourbon.
Eight months after opening a restaurant in Watertown, the TV host came back to introduce his first brand of alcohol. Jon Taffer, in Boston last night, told us that he never intended to get into the booze business. But, after coming up with this bourbon recipe to use in cocktails at his restaurant, there was such a high demand, he couldn’t ignore his customers. After all, the customer is always right, right? He talked about how it’s made, and then served us all some of his famous cocktail recipes. All of the cocktails served used Taffer’s Brown Butter Bourbon. Taffer even worked the room, talking to most of us there. I have to tell you he’s a surprisingly friendly person. He’s engaging and really interesting to speak with.
Here are more details about Taffer’s Tavern in Watertown, from their grand opening back in September of 2022.