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Here’s A List Of The Boston Sports Icons Who Have Taken Out Full Page Newspaper Ads

In New England, the bond between athletes and fans is special, and over the years, many athletes have taken out full-page newspaper ads to thank their most devoted supporters. Boston…

Bill Belichick on the field

Bill Belichick left a note to the New England Patriots fans. He thanked them for 24 amazing years. The full page ad was printed on Sunday’s Boston Globe Newspaper.

(Photo by Chris Unger/Getty Images)

In New England, the bond between athletes and fans is special, and over the years, many athletes have taken out full-page newspaper ads to thank their most devoted supporters.

Boston is steeped in sports history. This city has witnessed so many iconic moments, celebrations, wins and yes, even tears. And there seems to be a heartwarming trend that's emerged. When an athlete or coach retires, they take out a full-page newspaper ad. Several prominent sports figures in Boston have done this. They do it to express their sincere thanks to the passionate fans who have stood by them through thick and thin.

As a fan of the Celtics and Patriots, I will say, I have had many fond memories watching the teams over the years. One that stands out is watching the Celtics beat the Lakers in 2008 to win the NBA National Championship. That's when they had Ray Allen, Kevin Garnett, Paul Piece, Kendrick Perkins, Brian Scalabrine, and Rajon Rondo. That team was unstoppable. Their 2008 win is still etched in my mind.

A Tradition of Appreciation

The tradition of athletes expressing gratitude to their fans is not new. But there is something uniquely genuine about the recent outpouring of appreciation in Boston. Many athletes, coaches and sports organizations have chosen the written word to convey their deepest thanks.

The decision to take out full-page newspaper articles is in many ways symbolic. It reflects a desire to connect with the community on a deeper level. By choosing traditional print media, these athletes are acknowledging the timeless and tangible connection newspapers offer. Newspaper clippings last forever. People can frame newspaper articles. Unlike a social media post, fans can hold on to a newspaper clipping forever if they want to.

The impact of these heartfelt messages extends beyond sentimentality. They reinforce the idea that the relationship between athletes and fans is a reciprocal one. It's a relationship that's built on shared victories, defeats, and countless memorable moments. By publicly expressing their gratitude, these sports figures strengthen the bond with their fan base, fostering a sense of unity and pride that transcends the playing field.

The Most Iconic Full Page Newspaper Ads Taken Out By Boston Sports Figures:

Bill Belichick Most Recently

On February 4, 2024, Bill Belichick took out a full page ad in the Boston Globe. It was a letter addressed to Patriots fans everywhere. My favorite quote from the goodbye is when he said, “Nowhere in America are pro sports fans as passionate as in New England and for 24 years, I was blessed to feel your passion and power.”

The newspaper letter ended with Coach Belichick writing in all capital letters “THANK YOU ALL” and finished “with respect and admiration” and his signature.

No, no Bill. Thank YOU! We will miss you here in New England.

Robert Kraft Bought One For Tom Brady IN TAMPA!

This was legendary. But Patriots owner, Robert Kraft, bought a full page ad in the Tampa Bay Times. It was a "thank you" to Tom Brady. Tom had just left the Patriots for the Buccaneers. Here's part of what the letter said. "Thank you, Tom, for your countless contributions to the New England Patriots, and we wish you and your beautiful family continued success."

Kraft ended the letter by saying, "To the Buccaneers fans and Tampa Bay community=take care of him. You got a great one."

Josh McDaniels Took Out An Ad When He Was The OC For The Pats

Josh McDaniels spent 21 years with the Patriots as their offensive coordinator. He left in 2022 to take a head coaching job with the Raiders. In his letter to New England fans he wrote, "Two decades here have given me a magnificent wife, 4 magnificent kids and 6 Super bowl rings. Through school carpools, club sports, my kids' friendships, Nor'easters, the pandemic and my crazy schedule, you've always been there for us. You drew a perfect picture of what 'HOME' for an NFL football coach should be."

Ray Allen Thanked Celtics Fans When He Left For Miami

In 2012, Ray Allen left the Boston Celtics to go to the Miami Heat as a free agent. But before he left Boston he wrote a heartfelt letter in the Boston Globe. In the ad he wrote, "We have loved living in this city, being members of the Celtics family and being part of your community. These memories will be cherished forever."

He ended the letter with, "From my heart, THANK YOU Boston for this incredible journey."

Celtics Took Out Their Own Ad To Thank Kevin Garnett and Paul Pierce

On the other hand, the Boston Celtics organization took out a full page ad to thank two of their star players- Kevin Garnett and Paul Pierce. In 2013, Pierce and Garnett were traded to the Brooklyn Nets. It was a move that shocked Bostonians. The full page ad was short and to the point. It read in poem form:

Thank you/For your heart/For your passion/For your sacrifice/For Playing through the pain/For bleeding green/For honoring tradition/For an amazing ride/For restoring Celtic Pride/For banner 17

Red Sox Honored Big Papi

In 2016, David Ortiz played his final game as a Red Sox. And man, didn't he give us some incredible years? The Red Sox organization took out a full page ad. It was short and sweet with a photo of the back or Ortiz's jersey. Part of the thank you read, "Over 116 seasons, nearly 2000 players have worn a Red Sox uniform. You stand alone. You carried a team on your back & a city in your heart."

Ayla Brown has been an on-air morning show host with Country 102.5 since 2018. Before taking this once-in-a-lifetime job, Ayla was (and still is) a country music singer. In 2006, she placed 13th on American Idol. In 2012 and 2013 she celebrated her Grand Ole Opry and Ryman Auditorium debut, and over the years she has visited 13 countries overseas to sing for the American Troops. Country music is in Ayla Brown’s soul. Not only does she sing it, but she gets to talk about it every day on “Country Mornings with Jonathan and Ayla.” Ayla is happily married to singer-songwriter, Rob Bellamy, and they welcomed a son named Barrett in August of 2022. In her free time, she loves to sew baby bibs and experiment with new recipes in the kitchen. She also loves to travel and try new foods. Ayla writes about Boston area happenings, parenting, holistic lifestyle and living, and travel.