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For the first time in 31 years, Hershey’s has changed its iconic Kisses Christmas Bells commercial — and not everyone is feeling jolly about it.

The updated commercial starts the same, with Hershey’s Kisses “playing” We Wish You A Merry Christmas, but then cuts to a father and his young daughter baking together.

HERSHEY'S KISSES | Bells to Blossoms :15

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Twitter lit up with not-so-merry reaction.

“What the heck, Hershey’s!”

“Hershey’s redoing their Christmas commercial is personally the last straw of 2020 for me.”

Hershey’s apologized for their disappointment and promised to air both ads moving forward.

Hershey Kisses Christmas (1989)

Merry Christmas! This one is truly a classic, mired in timelessness, simplicity, and chocolate! Enjoy, and have a happy holiday!Allison's Written Words: al...