This Popular Veteran-Owned Coffee Company Falls Short: Ayla Brown’s Coffee Review
Black Rifle Coffee Company was one of the worst bags of coffee I’ve ever had to sip through. I will get to my full review in a minute, but first I would like to tell you more about Black Rifle Coffee Company and why I purchased a bag of their coffee in the first place.
I LOVE What They Stand For
Black Rifle Coffee Company was created by veterans and their company supports veterans. SOLD. That is literally why I bought a bag of their Loyalty Light Roast. I always want to buy and support the men and women who sacrificed so much for us. So when I was grocery shopping I saw a bag of their coffee and thought I would give it a shot.
Previously I wrote a blog about coffee companies that support our veterans. I was blown away to discover that there were so many companies throughout the nation that supported our troops through coffee beans. You can check out that list here:
I had already done a ‘Brew Review’ on Tom Hank’s Hanx For Our Troops coffee. So I want to keep that tradition going with a review of Black Rifle Coffee Company. Here’s the review of Hanx For Our Troops:
Black Rifle Coffee Company Loyalty Roast Review
The product packaging is wonderful. It’s what made it stand out to me in the first place. It has a black lab dog on the front and it says in big bold letters “Loyalty Roast” on the front. It makes you think of the most loyal dog breeds, a black lab being one of them. If you’re a dog lover like I am, you might have purchased this one over the other options they had at the store. There’s also an American Flag on the bottom center of the coffee bag, which I love. I love that this is a coffee made by veterans to support veterans.
On the back of the coffee bag writes, “Always ready, always faithful, an always delicious. This classic roast will always be your best cup of coffee.”
I don’t like that they don’t include anything about the beans on their packaging. Where did the beans come from? Were they ethically sourced? How many tablespoons should I put in my filter with each cup of coffee I make? It shares none of that, and I don’t like that. Who knows what I’m drinking when it’s not clearly labeled.
Smell and Look:
The smell of this coffee is beyond bitter and acidic. I hated it from the minute I opened it up. It hits your nose in a way that makes you pull away form the bag instead of nestling your nose further inside. And the actual ground beans are very light and it looks weird after a cup has been brewed. It kind of looks like pencil shavings inside. I don’t like it.
I can’t even begin to describe the taste. It’s definitely bitter and acidic. Like a tart granny smith apple gone rogue. And you’d think that it would get better with each sip you take, but in fact it gets more bitter. I have not been able to finish a complete cup of this coffee
- Packaging: 6/10
- Smell: 4/10
- Taste: 3/10
- Overall: 4.3/10
All in all, I REALLY wanted to like this. Maybe I bought the wrong kind. I don’t know. So many of you suggested that I buy from this brand because they support our veterans and law enforcement. I was happy to do that, but I wasn’t happy with my bag of coffee.. On to the next ‘Brew Review.”