This Popular Veteran-Owned Coffee Company Falls Short: Ayla Brown’s Coffee Review
Black Rifle Coffee Company was one of the worst bags of coffee I’ve ever had to sip through. I will get to my full review in a minute, but first I would like to tell you more about Black Rifle Coffee Company and why I purchased a bag of their coffee in the first place.
I LOVE What They Stand For
Black Rifle Coffee Company was created by veterans and their company supports veterans. SOLD. That is literally why I bought a bag of their Loyalty Light Roast. I always want to buy and support the men and women who sacrificed so much for us. So when I was grocery shopping I saw a bag of their coffee and thought I would give it a shot.
Previously I wrote a blog about coffee companies that support our veterans. I was blown away to discover that there were so many companies throughout the nation that supported our troops through coffee beans. You can check out that list here:
I had already done a ‘Brew Review’ on Tom Hank’s Hanx For Our Troops coffee. So I want to keep that tradition going with a review of Black Rifle Coffee Company. Here’s the review of Hanx For Our Troops:
Black Rifle Coffee Company Loyalty Roast Review
Packaging:
The product packaging is wonderful. It’s what made it stand out to me in the first place. It has a black lab dog on the front and it says in big bold letters “Loyalty Roast” on the front. It makes you think of the most loyal dog breeds, a black lab being one of them. If you’re a dog lover like I am, you might have purchased this one over the other options they had at the store. There’s also an American Flag on the bottom center of the coffee bag, which I love. I love that this is a coffee made by veterans to support veterans.
On the back of the coffee bag writes, “Always ready, always faithful, an always delicious. This classic roast will always be your best cup of coffee.”
I don’t like that they don’t include anything about the beans on their packaging. Where did the beans come from? Were they ethically sourced? How many tablespoons should I put in my filter with each cup of coffee I make? It shares none of that, and I don’t like that. Who knows what I’m drinking when it’s not clearly labeled.
photo taken by Ayla Brown
Photo by Ayla Brown
Smell and Look:
The smell of this coffee is beyond bitter and acidic. I hated it from the minute I opened it up. It hits your nose in a way that makes you pull away form the bag instead of nestling your nose further inside. And the actual ground beans are very light and it looks weird after a cup has been brewed. It kind of looks like pencil shavings inside. I don’t like it.
Taste:
I can’t even begin to describe the taste. It’s definitely bitter and acidic. Like a tart granny smith apple gone rogue. And you’d think that it would get better with each sip you take, but in fact it gets more bitter. I have not been able to finish a complete cup of this coffee
Overall rating:
- Packaging: 6/10
- Smell: 4/10
- Taste: 3/10
- Overall: 4.3/10
All in all, I REALLY wanted to like this. Maybe I bought the wrong kind. I don’t know. So many of you suggested that I buy from this brand because they support our veterans and law enforcement. I was happy to do that, but I wasn’t happy with my bag of coffee.. On to the next ‘Brew Review.”
We Salute These 13 Country Stars Who Served In The US Military!
Johnny Cash
1st March 1979: Country music legend Johnny Cash (1932 – 2003) in London.
Johnny Cash spent four years in the US Air Force in the 1950s. He was stationed in West Germany for most of that time, and notably eavesdropped on Soviet communication as a radio intercept officer. Over the course of his employment with USAF, Cash learned to translate Russian Morse code.
Kris Kristofferson
Kris served as an army helicopter pilot. He attained the rank of Captain while serving.
Kris Kristofferson once self-identified as an “army brat,” because his father’s position as a US Army Air Corps officer entailed that the family moved around a lot during his childhood. In 1960, the younger Kristofferson followed in his father’s military footsteps, becoming an army helicopter pilot. In 2011, the famed country singer received the Veteran of the Year award at the American Veteran Awards.
Conway Twitty
American singer Conway Twitty at a press reception for his new record ‘Oh Boy’, at the Society Restaurant in London, May 5th 1959. (Photo by Reg Burkett/Keystone/Getty Images)
After graduating from high school, Conway Twitty was offered a contract to play baseball for the Philadelphia Phillies, but was unable to accept because he was drafted into the Army during the Korean War. Twitty began pursuing his musical career after completing his service.
John Prine
HOLLYWOOD, CALIFORNIA – OCTOBER 01: (EDITORS NOTE: Image has been converted to black and white.) John Prine performs at John Anson Ford Amphitheatre on October 01, 2019 in Hollywood, California. (Photo by Rich Fury/Getty Images)
Famed country-folk singer/songwriter John Prine served in the US Army after graduating from high school.
Sturgell Simpson
BOSTON, MA – SEPTEMBER 26: Sturgill Simpson performs onstage during day two of the Boston Calling Music Festival at Boston City Hall Plaza on September 26, 2015 in Boston, Massachusetts. (Photo by Mike Lawrie/Getty Images)
Sturgell Simpson is a veteran of the US Navy.
